Game guide
How to Play
Empire Investor is an idle investment simulation. Tap to earn cash, trade a living market, unlock analyst research, run a holding company and grow your net worth into a full financial empire.
Remember: All money and markets in the game are fictional. Nothing in Empire Investor is real financial advice.
Getting started
- Enter a player name on first launch.
- Follow the short in-game coach — it advances as you tap, buy an upgrade, make a trade and complete a quarter.
- Check Next Objective and Empire Journal on the Player tab for short- and long-term goals.
The six tabs
Invest
Browse 90+ instruments — stocks (nine sectors), crypto, commodities and FX — with compact category chips at the top. Open the market terminal for indices, news, scenarios and the trade tape. Tap a stock for charts, news, your position and the order ticket.
Portfolio
See net worth and holdings by category. On Stocks, use Player and Holding tabs to split personal wallet positions from holding-company stakes. Unlock the dividend optimizer to preview quarterly payouts and portfolio yield.
Earn
Tap the center button for cash. Watch passive income, the quarter timer and investor level. Upgrade career income on this tab for higher salary. Optional sponsor rewards (rewarded ads or video tickets) grant boosts like double-tap income.
Empire
Your holding company hub — unlock progress, transfer cash between personal and corporate books, open the HC portfolio (All Companies / Controlled), and create listed companies once eligible.
Player
Profile, wallet, next objective, Empire Journal, tax preview, loans, recent activity and Settings (reset, ad consent, legal links, help).
Shop
In-app purchases only — optional ad-free (removes return interstitials) and video ticket packs to skip rewarded sponsor ads. Cash progression upgrades are not sold here; they appear on the screens where they apply.
Contextual cash upgrades
Spend earned cash to improve specific parts of your empire. Each upgrade appears on the tab where it matters:
- Career income — on Earn. Promotes your finance job for higher tap pay and passive salary (many levels).
- Trading desk — on the order ticket when buying or selling. Reduces trading fees per level.
- Market analyst — on stock detail. Level 1 unlocks fundamentals (P/E, revenue, profit, debt, margin). Level 3+ opens the full analyst report with cash-flow trends, catalysts and risks.
- Dividend optimizer — on Portfolio. Shows payout countdown and estimated dividend amounts.
Stock research & trading
- Tap a stock to see price, chart, share structure, analyst summary and fundamentals (when unlocked).
- Holdings can sit in your personal account or your holding company account when the HC is unlocked — choose the account on the order ticket.
- For dividend-paying stocks you own, toggle auto-reinvest dividends per account so payouts buy more shares automatically at quarter end.
- Prices refresh about every 8 seconds while the app is open. News and market scenarios can shift sentiment; quarterly earnings surprises can nudge listed stock prices.
- Outstanding shares are fixed — ownership % does not change when price moves. Rivals and your empire both count against the same supply cap.
Rival funds
Listed stocks are not yours alone. Three fictional institutional rivals hold real shares and compete with your empire for the free float:
- Nordic Apex Capital — growth-focused; tends toward finance, technology and healthcare
- Fjord Value Partners — value-focused; tends toward mining, logistics and energy
- Arctic Growth Fund — dividend-focused; tends toward general, infrastructure and holding-company names
What rivals do in gameplay:
- They start with a stake in many listed companies and buy more each quarter, up to per-fund and total caps.
- Their shares reduce available shares when you buy — you are bidding against them for the float.
- On stock detail, Institutional holders shows total rival ownership. Upgrade Market Analyst to see each fund’s name, % and share count.
- If a single rival reaches 51%+, they block your holding company from running that company’s operations until you outbid them.
- A rival majority triggers a Rival control market event — watch the news ticker on Invest.
Player-founded companies (your own IPOs) are not subject to rival seed stakes.
Tender offers & takeovers
Once your holding company is unlocked, you can raid listed companies — not just found your own.
- Accumulate via HC — buy shares through your holding company until you hold at least 30% of a listed stock (not your own IPO).
- Choose a premium — on stock detail, the Tender offer card lets you pick 0%, 5%, 10%, 15% or 25% above market. Higher premiums improve the board’s chance to accept.
- Submit the bid — required cash moves into escrow from holding-company treasury. One tender can be pending per company.
- Wait for the vote — the board deliberates for about three minutes (scaled with game speed). A countdown shows while your offer is pending.
- Read the receipt — when the vote resolves, a Tender vote results modal shows accepted or rejected, escrow used or refunded, and your new HC stake if shares were acquired.
- Reach 51% — a successful acquisition that crosses majority control unlocks Company Operations and counts toward Empire Journal takeover goals.
Board acceptance odds (approximate) by premium above market:
- 0% — 10% chance
- 5% — 15% chance
- 10% — 40% chance
- 15% — 70% chance
- 25% — guaranteed acceptance
Notes:
- Rejected offers return escrow to HC cash; accepted offers buy shares from rival holdings first, then the public float.
- You need enough HC cash in escrow for the full purchase at your chosen premium.
- If you already control the company (51%+ HC), a rival already holds majority, or a tender is pending, you cannot launch another bid.
- Ownership milestones (5%, 10%, 25%, 50%, etc.) still appear in the market event feed as you build your position.
Holding company portfolio
Open the HC portfolio from the Empire tab to see every stock the holding company owns. Use the top filter:
- All Companies — every HC stock position, whether you founded the firm or bought it on the open market.
- Controlled — companies where you can run operations (founded firms with any HC stake, or listed firms where HC holds 51%+ and no rival blocks control).
Tap a row to open stock detail or the company ops console when you have control.
Company operations
When your holding company controls a company — one you founded or one you took over at 51%+ — open Company Operations from stock detail, Portfolio or the HC roster. The screen is organized in three tabs:
Dashboard
Company overview, quarterly KPIs, the latest ops report, marketing synergy, active campaign/expansion boosts and a link to the stock’s market page.
Operations
Quarterly actions (campaign, expansion push, cost cut), operating budget sliders, headcount focus (lean ↔ hire), production investment and R&D tiers.
Treasury
Capital injection from HC, subsidiary debt, the raider playbook on acquisitions (see below) and spin-off.
Each card has a ? button that opens a short explanation of that mechanic. Quarterly ops drive revenue, expenses and valuation; aggressive marketing can draw competitor news.
Raider playbook
On majority acquisitions (listed companies you took over — not firms you founded), the Treasury tab includes hostile cash-extraction tools:
- Special dividend — move 60% of subsidiary treasury cash to the holding company. Has a multi-quarter cooldown.
- Asset sale — one-time payout equal to 15% of the company’s capital base, but permanently reduces revenue by 20%. Can only be used once per company.
Use these when you want liquidity from a raid target — at the cost of future growth.
Early objectives
The Player tab guides you through opening milestones:
- Earn your first $1,000 — keep tapping on Earn.
- Buy your first stock — open Invest and purchase at least one share.
- Get your first promotion — buy Career Income level 1 on Earn.
- Reach investor level 3 — grow net worth through tapping, upgrades and holdings.
- Unlock the holding company — reach about $100M net worth (investor level 9) for Empire features.
Late-game objectives
- Build a $5M holding-company cash buffer
- Create your first company and earn dividends across five sectors
- Reach investor level 15, then 20
- Take a 10% stake in a mega-cap stock
- Win majority control of a listed company via holding-company stake or tender offer
- Build a 30% HC stake in a listed firm (tender positioning) and complete a listed takeover
- Hit $500M and $1B net worth and complete a full fiscal year
Empire Journal
Open Empire Journal from Player to track 18 goals in four categories:
- Sectors — diversify holdings, own mega caps in every sector, hold 10 stocks
- Markets — first dividend, $1M portfolio, survive tax season, pay off a loan
- Empire — unlock HC, create a company, stock $1M treasury, build a 30% HC tender position, take majority of a listed firm, reach $500M net worth
- Career — investor levels 10 and 20, career income level 10, trading desk level 5
Completing every goal in a category triggers a one-time in-game celebration.
Quarters, dividends & taxes
- Time moves in quarters — watch the timer on Earn.
- At quarter end, eligible holdings pay dividends (unless auto-reinvested into more shares).
- Quarter reports and annual summaries recap performance. Tax days can reduce cash — plan ahead using the tax preview on Player.
- While away, you earn capped offline passive income (up to 8 hours) and may catch up to two quarters of dividends when you return.
Loans, ads & purchases
- Loans — borrow to accelerate growth; manage repayments to avoid distress or bankruptcy.
- Sponsor rewards — optional rewarded video ads on Earn and Player can grant boosts (e.g. double tap income, free analyst report, lower next trading fee). At higher investor levels some boosts no longer require an ad.
- Return interstitials — after long absences, a full-screen ad may appear unless you purchased ad-free.
- Video tickets — consumable IAP; one ticket skips one rewarded ad when you claim a sponsor boost.
- Ad-free — non-consumable IAP; removes return interstitials. Rewarded ads for optional boosts may still appear if you choose to use them.
- Privacy — where required, Google UMP consent and Apple App Tracking Transparency may be shown before personalized ads. Manage choices in Settings.
Tips
What should I buy first?
Tap until you can afford Career Income on Earn, then buy your first stock on Invest. Passive income and dividends compound everything else.
Where did the Shop upgrades go?
Cash upgrades now live on the screens they affect — career on Earn, trading desk on the order ticket, analyst on stock detail, dividend tools on Portfolio. Shop is for optional IAP only.
When do I get stock fundamentals?
Upgrade Market Analyst on a stock’s detail page. Fundamentals appear at level 1; the full report with cash flow and catalysts unlocks at level 3. Level 1+ also reveals rival fund positions on listed stocks.
How do tender offers work?
Buy at least 30% of a listed stock through your holding company, then use the Tender offer card on stock detail. Pick a premium tier (0–25% above market), escrow HC cash and wait for the board vote (~3 minutes). Higher premiums improve acceptance odds; 25% is guaranteed. See tender offers & takeovers above.
What is the raider playbook?
On companies you acquired at majority (not ones you founded), open Company Operations → Treasury. Special dividend drains 60% of subsidiary treasury to HC; asset sale is a one-time cash grab that permanently cuts revenue. See raider playbook above.
Where are my holding-company stocks?
Portfolio → Stocks → Holding shows HC stock positions alongside your personal wallet. The Empire tab’s HC portfolio lists all HC companies with an All Companies / Controlled filter.
Why can’t I manage a company I partly own?
Listed companies require 51%+ holding-company stake for operations — and no single rival fund can hold 51%+ at the same time. Found your own company or win a tender takeover to unlock the ops console. Partial stakes still appear under All Companies in the HC portfolio.
Does progress save automatically?
Yes — locally on your device. Do not delete the app if you want to keep your save. Use Settings → Reset progress only to start over.
Where do I get help?
Visit Support or email post@redpencil.no.
Need more help?
In-app: Player → Settings → Help. For bugs or billing questions, see Support.